When looking for ways to increase the visitors of your website you have probably come across the phrase “organic traffic”. Before you go off to look for Baton Rouge SEO experts, it is important to know a bit of a background about SEO and whether or not it can help improve your business.
So what is SEO? SEO, or search engine optimization, is a set of practices that drive organic traffic to your website. Organic traffic means that it makes use of search engines, particularly your rankings on them, to bring people to your website. This uses 0% of pay-per-click (PPC) advertisements and is said to be more valuable than its other online marketing counterparts.
Aside from bringing more people to your website, what exactly does organic traffic bring to the table? Here are some advantages you can gain as told by several Houston SEO experts.
Higher chances of getting new customers
This is probably the most common sense advantage you’ll get over PPC ads. When you use PPC, you aren’t sure if the clicks you get are actual people. There are certain programs that generate clicks on your site, but as long as they aren’t real people, there will be no added revenue. On the other hand, with organic traffic, you are sure that those people who end up on your site are actual leads. Leads can be anyone who inquires about your product or even falls under the scope of your business. Getting more leads to your website will definitely boost your chances of having more customers.
No more brainstorming for advertising ideas
Before you assume that once you hire one or several Baton Rouge SEO experts that all will be well, you have to understand that gaining organic traffic needs effort too. Yes, it’s a lot easier than PPC that you always have to make appealing and relevant so that people will be drawn to click it, but organic traffic requires a different kind of effort. Experts will help you with the algorithms and the logic behind search engine rankings so that you end up on top. All you have to do is have relevant content. One major tip in increasing your rankings (thus increasing organic traffic) is the relevant information you put on your website.
Results last longer
As mentioned earlier, when you use PPC ads, you would have to continuously look for ways to capture the market’s interest. No one will click your ads if they look like spam or if they don’t look credible. Thus, you have to constantly update your advertising campaign. For organic traffic, the results are a lot less volatile. If you have a steady stream of visitors on your site, it would be hard for other competitors to outdo you in search rankings. You would also have a firmer position in the SERP (search engine results page) if your content proves to be relevant to search engines.
Credibility ensures you regular and even new customers
One more thing about organic traffic is that it creates a steady stream of customers. Once search engines notice this, they will increase your rankings because this means that you have become a go-to website for several searches under a category.
Credit for this article goes to Impactnext.