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Important Things To Do When Hiring An SEO Specialist

Search Engine Optimization (SEO) is one of the best ways to invest your online marketing dollars for the best results in the long-run. However, SEO is a long-term investment and results, or ROI cannot be realized overnight.

SEO is a very dynamic industry, and it can be hard for you to keep up with the many changes that may affect how your website ranks on the search engines. This is the reason why you need the services of a professional and experienced SEO specialist.

SEO experts keep up with all the changes in the industry and are best placed to advise you on matters relating to search engine rankings. However, SEO experts don’t work in a vacuum and require some input from you if they are to deliver the best results possible.

If you are a business owner who has hired an SEO expert and would like to enjoy the benefits sooner, you need to do a few things and provide the SEO professional with all the relevant information pertaining to your services and products as well as your business development plans.

Here are some important things that you should do when hiring an SEO specialist:

1.Provide A Detailed Description of Your Business

The SEO expert cannot know which keywords to target if you don’t provide a detailed explanation of what your business entails. You should explain to the SEO expert exactly what you sell or do and how this product or service is of benefit to your clients. You should then discuss the needs and problems of your clients and how they use the Internet to find solutions to their problems. This is the first step towards effective keyword analysis as well as target audience definition.

2.List the Business You Consider to Be Your Competitors and the Reasons Why

Identifying who your direct and indirect competitors are can be very helpful to your overall SEO strategy. It will help the SEO professional determine the level of competition you are facing, investigate your competitors’ SEO strategies, and find out how your competitors’ websites are performing. Knowing your competitors is just as critical for SEO as it is for other aspects of sales and marketing.

3.List The Influencers in Your Industry

It is very important to be aware of the individuals or organizations capable of influencing your target audience. The influencers can be review websites, top bloggers in your industry, or your customers. The information will help the SEO professional find the best platforms for creating backlinks and promoting your business. An experienced SEO professional is also likely to identify other influencers that you may not have thought of or have been unable to find on your own.

4.Explaining the Purpose and Structure of Your Website

If you are able to explain the structure of your website and why it was created that way, the SEO professional will find it easier and faster to investigate the on-site SEO elements. Always request for an SEO audit that includes on-site analysis as well as recommendations. If you are not too tech savvy, you should connect the SEO expert with your development team and let them exchange information.

The SEO expert may offer recommendations that change and/or affect the structure of your website. Websites created without the input of an SEO experts right from the start usually lack some elements critical to search engine optimization.

5.Disclosing Any Past Indiscretions

Your website might have been penalized in the past, and it can be impossible to rank if the penalty has not been lifted. Failing to disclose details pertaining to any existing or previous penalties is setting up the SEO expert to fail. You might not be aware that such details are vital for SEO, but it is important to disclose them. It is always advisable to be transparent and honest about the history of your website so that the SEO expert may know how best to help you.

If you need a professional search marketing help contact:

Superb Systems Inc.
307-6823 Station Hill Drive, Burnaby, BC V3N 0A9
(604) 484-0864

The Bottom Line

Hiring an SEO specialist is one of the best things you can do for your business since it can help you rank better on the search engines. However, you have a role to play to ensure the best outcome. The 5 things discussed here are very important when hiring an SEO expert and will help you get the best results possible.


The Power of Organic Traffic


When looking for ways to increase the visitors of your website you have probably come across the phrase “organic traffic”. Before you go off to look for Baton Rouge SEO experts, it is important to know a bit of a background about SEO and whether or not it can help improve your business.

So what is SEO? SEO, or search engine optimization, is a set of practices that drive organic traffic to your website. Organic traffic means that it makes use of search engines, particularly your rankings on them, to bring people to your website. This uses 0% of pay-per-click (PPC) advertisements and is said to be more valuable than its other online marketing counterparts.

Aside from bringing more people to your website, what exactly does organic traffic bring to the table? Here are some advantages you can gain as told by several Houston SEO experts.


Higher chances of getting new customers

This is probably the most common sense advantage you’ll get over PPC ads. When you use PPC, you aren’t sure if the clicks you get are actual people. There are certain programs that generate clicks on your site, but as long as they aren’t real people, there will be no added revenue. On the other hand, with organic traffic, you are sure that those people who end up on your site are actual leads. Leads can be anyone who inquires about your product or even falls under the scope of your business. Getting more leads to your website will definitely boost your chances of having more customers.


No more brainstorming for advertising ideas

Before you assume that once you hire one or several Baton Rouge SEO experts that all will be well, you have to understand that gaining organic traffic needs effort too. Yes, it’s a lot easier than PPC that you always have to make appealing and relevant so that people will be drawn to click it, but organic traffic requires a different kind of effort. Experts will help you with the algorithms and the logic behind search engine rankings so that you end up on top. All you have to do is have relevant content. One major tip in increasing your rankings (thus increasing organic traffic) is the relevant information you put on your website.


Results last longer

As mentioned earlier, when you use PPC ads, you would have to continuously look for ways to capture the market’s interest. No one will click your ads if they look like spam or if they don’t look credible. Thus, you have to constantly update your advertising campaign. For organic traffic, the results are a lot less volatile. If you have a steady stream of visitors on your site, it would be hard for other competitors to outdo you in search rankings. You would also have a firmer position in the SERP (search engine results page) if your content proves to be relevant to search engines.


Credibility ensures you regular and even new customers

One more thing about organic traffic is that it creates a steady stream of customers. Once search engines notice this, they will increase your rankings because this means that you have become a go-to website for several searches under a category.


Credit for this article goes to Impactnext.